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Operators fight back against free messages – FT.com

Published on February 26, 2012 by in Europe, Wireless

This is interesting.  We believe that one of the reasons for Rogers’ recent decline in data ARPU growth was lost revenue through alternative messaging (whatsapp & iMessage), SMS bundling and unlimited messaging packages.  Is it too late for the operators to react?  Operators fight back against free messages – FT.com.

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